I’ve given myself a new job title. One cool thing about working for yourself is that you get to choose your own job title. And no one else in the company gets their nose put out of joint. There’s no...
I don’t work on Fridays! Which means my clients get a more attentive, engaged, and supportive version of me on Monday to Thursday. One of the things I love about running my own business is that I...
When I first set up Wise Genius, I was adamant that my (this) website would always be up to date, a prime example of what I could offer my clients. You’ve heard the phrase “cobbler’s children”?...
What is a testimonial? The Collins English Dictionary defines a testimonial as: “a recommendation of the character, ability, etc, of a person or of the quality of a consumer product or service, esp....
Being clear with your clients about what you don’t do is as important as telling them what you do. How often has someone asked you whether you do X, or could you help them with Y? As a web designer,...
Last year, I shared a process known as Overwhelm First Aid on LinkedIn. It got an enthusiastic reception. At the time, I felt like I had too many tabs open, too many things to deal with and think...
It has been 12 years since I sent out an invoice to my first client. A client whose website unfortunately never got built! Fortunately, the next 50 plus turned out much better. I am grateful for...
Do you ever find it hard to focus? You know what you want to be working on, but you get distracted by email, social media, or internet scrolling. I know the feeling! Yet I have a few tricks up my...
You may have noticed the big blue button on the Wise Genius homepage entitled “Book a Discovery Call”. But what exactly is a discovery call and why would you want to book one? A discovery call is a...
What does your business name say about you and what you do? Wise Genius could do anything, right? Back in 2009 when I was considering what to call myself, I put a few phrases into an anagram solver...